Gone are the days when people accessed the internet through computers. With the advancement in technology, mobile phones have taken the place of computers. Be it accessing emails or watching movies, people have started doing it over their smart phones rather than using their laptops or computers. So, you got to gear up and optimize your presence on the smart apps and mobile phones too. The usability is what that matters the most when it comes to a mobile website. Enhancing the usability of your mobile website will help you to reap great profits out of your online business. Here are the top 4 secrets to increase the usability of your website on mobile devices.

Keep it Simple

You can never draw a conclusion on the type of users who will be accessing your website over phone. It is important to keep your mobile design very user-friendly. The design and usability of your website should fit and please both a babe in the woods and a computer geek. There are lots of things that you can do to improve the usability of your website like keeping navigation simple, avoiding unwanted pop-ups, limiting the number of menu items, giving a meaningful title for menu items and much more. You can also provide a help tool that will guide your customers on using your website over mobile devices. Using a single column layout design for your website is also another great way to simplify the usability of your website. For example, a computer geek may know how to close a pop-up window, however, a naive user may have a hard time closing a pop-up. The naive user may get stuck on seeing the pop-up and simply close your website. So, it is highly important to keep your website simpler and easier.

Keep Graphics to the Minimum

A website cluttered with images might take a longer time to load. So, keep your graphics to minimal. Even if you have a standard website with too many graphics, make sure to provide your mobile users with an alternative website with lesser graphics, but similar features. This way, it will be easier for users to access your website over phone even while the mobile speed is very slow. Otherwise, they may end up having issues in download. This doesn’t mean you got to remove all the images on your website. You can continue to have images on your website, but keep it less and keep it free of animations and videos.

Use Vibrant Colors

Color Combination plays a key role in the usability of mobile websites. A website with dull colors might sound boring to the users. If you want to highlight a product or service, then you can grab the attention of the customers by highlighting it with bright and vibrant colors. Believe it or not, using the right set of colors can keep the users tied to your mobile website. You don’t have to squeeze your brain out to decide on the right colors. Rather, you could simply observe other popular mobile websites to get a hang of the best possible color combinations for your mobile website.

Test your Website

No matter what changes or enhancements you carry out on your website, make sure to test it on a cellular network before implementation. Figure out the time taken by the network to launch your website. If it takes too longer to load, then its time to go back and redesign your website. Also, put yourself in user’s shoes and test the mobile website in the user’s perspective. If there are errors and page display issues, fix it right away. A series of tests is important to make your mobile website a success.

Put these tips into action and win a special place for your website on the mobile world!