To ensure that more and more people visit your website, it is important that you design a website that is attractive. A good website design adds to the performance of the business and has better chances of bringing more customers to the site. There are a few things about a website that need to be specifically taken care of to make sure that the web design is holistic and user-friendly. These focus points play such a crucial role that they can actually make or break your website. Let us see what are a few of these focus points that you must remember while designing a website:

Menu Section:

When a visitor gets to your site, he should immediately see the links that will take him to the page he wants to be. If he is left in the home page looking for the menu section for more than 3 seconds, it definitely isn’t good for your site. The menu should be properly highlighted so that it is instantly found, links to all the pages of the site should be there and this should be that one-stop-place from where the visitor can reach any part of the site. Thus the menu section should become the single source of all information.

Subscription Forms:

But for obvious reasons you shouldn’t be satisfied with just a single visit from a user. The aim should be to keep drawing the visitor to your site. To stay connected with the users, subscription forms are very helpful. To make the most of the subscription form, place it in such a location that is easily viewable and which induces the visitor to fill up the form and complete the process. If you can think of a nice one-liner to go with the subscription form then it would be great for getting more sign-ups.

RSS Subscription:

RSS subscription buttons work as great call to action buttons. It is true that today not many users subscribe to RSS feeds but placing them on the site can be advantageous. We usually see RSS subscription feed at the top left of the page, a place which is easily seen by all who visits the site. To get more visitors to subscribe to RSS feeds, you can tell them how they will benefit from the feed.

Highlight the Products and Services You are offering:

The ultimate aim of designing a website is to promote your products and services. If you are an ecommerce store, the need for promoting the products and services is even more. With the help of lots of images, text, color you can make an attractive layout that highlights the products and services. If you can track the products and services that have been a hit with the viewer, you can find out how to highlight them for new visitors too. This will definitely add to the functionality of the site.

Effective In-built Search Engine:

Today a general Internet user is left with very less patience. More often he will not want to look around the website to find out information. For such cases, an in-built search engine comes in handy. Ideally place the search box at the top fold of the site and use different colors to highlight the box. For advanced search, you can also provide categories, suggestions to help the user find information quickly.

Contact Us Page:

For the benefit of your business, it is crucial that you have a contact us page. Here you provide the basic information about your company, like the physical address, telephone number, email id, Skype, Facebook, LinkedIn links etc.

About Author:

PixelCrayons is a 7 years old business web design & development company. Get professional custom web development services by PixelCrayons, specializing in custom design solutions & custom web application development solutions.