Posted by admin | Posted in Web Design | Posted on 29-06-2012
You had launched a visually attractive website packed with scintillating images, interactive animations and the best of fonts and color schemes. This website was a rage for a few days within your organization and among your peers in the social networking community. But the traffic has started to dry down and you are failing to generate enough leads. Wondering why this happens? Simple, you haven’t created enough value in your website and haven’t given any profit proposition to the users. Web development isn’t merely about an attractive design but more to do with the content. Let us take a look at the common reasons behind websites not receiving enough leads.
It is quite insane to have a web presence these days and not have a blog linked to the website. It helps you in a two pronged way – it helps you cater to your visitors with fresh content and also helps attracting the search engine crawlers to the website and improves the ranking of the website. Research has shown that more than 55% companies have benefitted in attracting targeted traffic with by posting regular blogs. If you are still not blogging its high time you start doing so.
Is There Compelling Content In The Website?
You can offer as much content as possible on the website but it is more important that you package it well which generates more opportunities for your business. E-books, white papers and tip sheets work more like online currency in attracting users to your website. It is important to realize that your content works only when others don’t have similar ones! You should highlight the USP of your products and services which will initiate call-to-action within the visitor leading to product sales and increase revenue.
Getting Obsessed With Images and Graphics
Yes images and graphics do make your website attractive but are they adding value to your business? Are they highlighting why the customers should choose your products and services? It is important that you don’t clutter your website with too much of images and graphics. Create a balance between images and the text content which carries your message to the customers. Search engines give more weightage to quality content which is relevant to what is being searched. To rank high on the search engines you need to improve the quality of content in your website.
Broken Links Are a Crime
It is criminal to have a broken link in today’s date where the 301 redirect helps fix this error. Broken links are bad for the search engine rankings as website with too many broken links land up in the bad books of the search engines. And not to mention the damage it does to your brand value when one of your potential customers lands on a page which say ‘Page Not Found’. 301 redirect is an easy to use formula to get rid of these errors and not fail on the search engine results.
You Have Done Too Much of Good to Your Website!
Optimizing a page is the need of the hour but over optimizing proves to be detrimental for your website. Don’t resort to black hat optimizing technique such as keyword stuffing, irrelevant keywords, too many cross links etc. as this will only earn you penalty from the search engines. Google Panda the search engine’s new algorithm severely punishes websites which over use the optimization technique. Remember you cannot be smart enough to fool a search engine like Google.